CoolKid3 wrote:BTT: Just have a question about ratings. I just don't quite get it why advertisers pay attention to ratings. It's true that good ratings may be indicative that the show is doing good but do the audience watch the commercials when most of them sucks? (In my opinion it's for exposure to public, but I don't really know) Only few commercials are effective (for me)... Word of mouth is even a better and cheaper form of advertisement...
Don't argue with the QUADINFINITYION-dollar/yen/etc. industries. That bring us stuff we sometimes want to see. Without canceling it after half a season. On occasion.
...Yeah, it's definitely exposure. The more your brand is "out there" in a positive way, the better light folks will see your products/services in.
Example: Buying cola at the grocer - Coca-Cola vs. store brand.
The higher the ratings, the more exposure for the advertiser. The more exposure, the more the folks who air the show can charge for the slot. All this leads to more money for those at the tops of the food chains and a bit of trickle-down for the masses in terms of quality (sometimes) entertainment.